The Psychology Behind Apple's Stock Split

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Apple reported a very strong first quarter for 2014, and they also announced a 7-for-1 stock split which will lower the stock price from close to $565 per share to approximately $80. Although a stock split may seem pointless given the value remains the same, companies still do them for three key reasons. Read the full article HERE from our friends at Global Financial Private Capital for those reasons, as well as implications for investors.

Posted on April 29, 2014 .